Ideal Mobil - Corporate redesign for a car leasing company

Ideal Mobil is a service enterprise, mainly operating in Italy, for high class cars which beginning goes back in the early nineties. 

With a slight realignment of the company's values and a move to a new building, this changes had to get visible in it's visual appearance, beginning with the logotype, which became lighter and more open. The changes should hardly be noticed by the clients and the cooperating firms as consistency is one essential pillar of the company.

Task Concept, Design /